by Peter Horsten on January 19, 2012
The Chinese are rapidly expanding outside China. Recently the Chinese sport brand Li-ning has made its debute to the US market with a brand new web shop. Probably you’ve never heard of them and that’s what they realized as well. Market research showed there was no brand awareness related to Li-Ning. The brand has to be build from the ground up. They decided to do this basing on a clear e-commerce strategy.
This post originally appeared at 21webmerceblog » Peter Horsten. View original post.
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by Peter Horsten on January 19, 2012
Just imagine yourself taking part in a lively discussion at some birthday party. Everybody is telling great stories about recent holidays. We ask some polite questions and at least pretend to share the same excitement. What’s wrong with it? Honestly, may not be much as long as everybody likes it. But this shouldn’t happen when the business owner explains the development team what he wants to achieve, what he needs. Unfortunately, too often the opposite is the reality. A thick fog remains, causing the business owner to feel understood (while that’s not necessarily the truth) and the developers being happy, because for some time they won’t be bothered. But how to clear, or even better prevent, the fog?
This post originally appeared at Goyelloblog. View original post. [Read more...]
by Peter Horsten on December 16, 2011
The UK consumers are more willing to buy online, as a new Ofcom report reveals. This applies to mobile commerce as well. A part of the explanation could be the fact that UK customers are paying lower prices for their communications services than many consumers across the world. This makes the UK the best located country in Europe to exploit the next wave of mobile Internet. However, the amount of online transactions remains low.
This post originally appeared at 21webmerceblog » Peter Horsten. View original post. [Read more...]
by Peter Horsten on November 29, 2011
This post originally appeared at Goyelloblog. View original post.
November 29, 2006 we almost missed our plane to Gdansk. Because of the traffic jams and the very fact that Cologne/Bonn Airport appeared to be a bit further than we’ve thought, we arrived just in time to board the plane. Fortunately, my business partner Arie managed to convince the guy at the check-in desk that we had to catch that plane. On a wet and cold Wednesday morning we landed in Gdansk. Since that very moment it all went very fast. Time sort of hasn’t stand still since then. Goyello officially exists since that very moment, today it’s exactly 5 years. We are proudly reviewing the past years and we are eagerly looking forward to the unknown future. [Read more...]
by Peter Horsten on November 4, 2011
This week Dairyauctionsonline.com started their first auction. Within 22 minutes they achieved a record turnover of € 1.200.000. Honestly, we are really proud about this result, especially because it’s the first auction on our renewed 21webmerce auction solution.
This post originally appeared at 21webmerceblog » Peter Horsten. View original post. [Read more...]
by Peter Horsten on November 3, 2011
Retailers all around the world are becoming increasingly aware of the e-commerce opportunity. Within Europe the UK is the leading e-commerce market but other countries are quickly following. It might surprise, but especially the Eastern European countries are adopting online commerce at high speed. At the end of 2010, there were 10,000 e-stores operating in Poland and that number is getting larger, reported Rzeczpospolita.
by Peter Horsten on October 19, 2011
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a solid performance in the online sales market for September, with the Index climbing 15% year-on-year (YOY) and equating to £5.5bn spent online. If the travel sector is excluded, the Index grew at 20% YOY. The strength of these results is highlighted even further when compared with the UK high-street, which according to the latest British Retail Consortium sales monitor, grew just 0.3 per cent throughout last year. [Read more...]
by Peter Horsten on October 18, 2011
Facebook’s keynote was announced with pride by the eCommerce Expo 2011 organization. Seeing long queues in front of the keynote theater, from a visitor attraction perspective it was really a strategic move to have Ivan Heneghan at the expo. It seems online retailers are expecting a lot from Facebook, despite Miki Balin’s message that Facebook just accounts for about 2% of the online turnover. Did Ivan manage to fulfill the high expectations? [Read more...]
by Peter Horsten on October 15, 2011
After two intensive days at eCommerce Expo 2011 in London it’s time for a wrap up. One of the biggest eCommerce events in Europe could count on many visitors and most of the relevant market players were exhibiting at the Expo. In two days time you could really learn and network a lot. Now we can conclude what we had already forecasted in the preview on the Expo. It’s time for online commerce to become more personal through mobile and social commerce. You will have to think out your multi-channel strategy. An increasing amount of users is ready for it. Unfortunately, this is not applicable to most of the online retailers. [Read more...]
